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Despite a slow start, the relationship shows promise.
January 9, 2021
By: Happi Staff
The novel coronavirus did a number on a lot of business plans last year, including Coty's plan for Kylie Cosmetics. Pre-COVID-19, in November, 2019, Coty paid $600 million for the brand, which had sales of about $200 million—all with a limited ad budget and just a handful of employees. But when the calendar turned to 2020, so did Kylie's fortunes. According to the Wall Street Journal, sales of Kylie Cosmetics were hurt by COVID-related supply-chain disruptions. What's worse, a ...
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